How Avoiding Inclusion in Your Imagery Limits Your Audience
Representation, representation, representation. You’ve probably heard the term a lot lately and odds are you agree with it especially when it comes to business branding and imagery. All too often, though, businesses – especially smaller ones – are making the mistake of not following through …
How to Plan 30 Days of Instagram Posts in an Hour
For a business owner, planning out social media posts can be a major time-suck. Especially when each platform has its own style for the type of posts you should be putting out there. When you are running a company, time is precious. Spending an exorbitant …
6 Tips to Improve Your Sales
Sales has always been about relationships, but in our digital world, it can sometimes feel hard to create meaningful connections with others. To win at sales, however, you have to up your people game. Here are a few good places to start on your road …
Turning an Idea Into a Successful Business
While there isn’t just one path to a successful business, there is a single piece of advice that you can’t go wrong with – and that’s achieving product-market fit (PMF).”Product-market fit means being in a good market with a product that can satisfy that market,” says Marc Andreessen, a successful …
4 Steps to Doubling Your Business
Let’s face it. Scaling a business is hard. Just like anything else in life or business, you have to put in the time and work for to get the reward. Thankfully, there is a light at the end of the tunnel. With the right foundation …
Building a Smart Online Marketing Strategy
The internet is filled with advice about growing your business. Do this; don’t do that. Email is dead. Wait! Email is alive and well. What? You don’t have an Instagram account? If you’re not careful, you might find yourself joining the herd as they clamber …
A First Principles Approach to Marketing
Growth Marketing, Content Marketing, SEO, SEM, CPM, Click-Rate, Bounce Rate, etc, etc. It’s a well-known fact that marketing bandies about terms like candy, and each one has their moment in the sun as the new ‘it’ strategy to grow a business. But are they first …
